Departamento de Paisajes

Organic forms, vivid colors, and classic typefaces come together through irregular lines of text, creating a visual rhythm with character and personality.

Departamento de Paisajes is a proposed parent brand for three restaurants, a boutique distributor of hard-to-find products, and future projects that may move beyond both. The idea was to create a name that could hold these different ventures together without defining them by a single category or asking them to share the same character.

The identity takes its cue from the word paisajes, treating it as an open setting rather than a literal reference to scenery. A shifting wordmark, landscape imagery, a distinctive palette, and a restrained set of icons give the brand a recognizable presence while leaving room for each project to develop in its own direction.

The system extends across the logo, typography, color palette, iconography, business cards, letterhead, tote bag, and a product catalogue. Together, these applications suggest a brand that can move between places, products, and experiences while keeping its own point of view.

Departamento de Paisajes was developed as a concept proposal.

*The photographs are for illustrative purposes only. They are used to convey the look and feel of the scenes and colors, and to serve as a moodboard. All rights belong to their respective owners.