Catalista

Catalista was a branding project founded by Alfredo Hinojosa, conceived as a creative studio based in Monterrey, Nuevo León, where a collective of designers collaborated to develop design solutions across various facets of branding. The studio primarily focused on working with startups seeking elegant, minimalist, and well-differentiated visual identities tailored to highly specific market niches.

Our clients shared a common need: to stand out in highly segmented markets through a cohesive and compelling brand image. Projects ranged from branding for unique products such as customized piggy banks for saving, gourmet sweets, and handcrafted candles, to the development of full visual identities for innovative businesses with distinctive offerings.

At Catalista, each project was approached with a strategic mindset, balancing aesthetics and functionality to build authentic brands that resonated deeply with their target audiences.