Banco Sabadell

Due to confidentiality, this project can’t be shared publicly. Please email me if you’d like to see it.

During my seven years at Sabadell Mexico, I led branding initiatives bridging traditional banking and fintech innovation. I developed B2B BaaS co-branding for Fintonic and Amazon, balancing corporate trust with fintech energy, while managing a portfolio of 52 brands within a unified architecture.

I adapted European brand guidelines for the Mexican market, mentored an 8-person creative team, and built cohesive digital, print, and environmental brand ecosystems—turning complex compliance into elegant design solutions.

Visit their website: Banco Sabadell